BENCHMARKING AS AN INNOVATIVE APPROACH TO DEVELOPMENT OF COMPETITIVE PRODUCTS IN BUSINESS
DESISLAVA PAVLOVA
Abstract
This article aims to reveal the potential of benchmarking, the specifics of its implementation in various sectors of the economy and the unknown possibilities of this innovative management approach. The study will look at the theoretical aspects of the comparative analysis in policy-making and implementation of decisions and practical aspects applied by leaders in the field.
Key words
Benchmarking, Wine Regions, Competitiveness
References
Воденска, М., Н. Попова. 2015. Иновативен подход към традиционния български туристически продукт, Туризмът в епохата на трансформация, сборник с доклади, ИУ Варна
Терзийска, Ил., В. Кюрова. 2013. Особености на бенчмаркинга в туризма, Предприемачество, година 1, ЮЗУ „Неофит Рилски“, Благоевград
Чиприянов, М. 2008. Продуктово-ориентираното бенчмаркинг изследване, Диалог, 3
Барачуков, И. С. 2008. Методы научных исследований в туризма, Академия, Москва
Bogan, Christopher. 1994. Benchmarking Best Practices, McGraw Hill
Getz, D., G. Brown. 2006. Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada, International Journal of Wine Marketing, Vol. 18 Iss: 2
Kozak, M. 2004. Destination Benchmarking: concepts, practices and operations. Willingford: CABI
Lankford, W. 2000. Benchmarking: Understanding the Basics, The Coastal Business Journal, Volume 1, Number 1
The Global Benchmarking Network. 2010. Global Survey on Business Improvement and Benchmarking
Справочника в помощ на иновациите в МСП - http://www.innosupport.net/index.php?id=2186&L=3
Минкина, Н. В. 2009. Лекции по дисциплине Бенчмаркинг: Учебно-практическое пособие для студентов, Издательство БИУБ, Брянск, http://uchebnik-online.com/soderzhanie/textbook_201.html
http://www.globalbenchmarking.org/fileadmin/user_upload/GBN/PDF/members/camp_best_practice_benchmarking_the_path_to_excellence.pdf
https://bg.wikipedia.org/wiki/%D0%A1%D1%80%D0%B0%D0%B2%D0%BD%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%BD_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7_(%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82)#cite_note-1
http://tuj.asenevtsi.com/EFQM/EFQM26.htm
https://en.wikipedia.org/wiki/Benchmarking
Full Text: PDF (Bulgarian)
