Galina Manahilova


Today nearly all organizations use data visualization to review their financial and business results, drive conclusions and make decisions.There are many benefits of data visualization. These include but are not limited to presenting many numbers in a small space, a synthesized view of the data, making comparisons easy, and the users thinking of the data rather than methodology, etc. Essentially, the overall graphics reveal the data.

This paper will review three best practices graphs:  voting results, categories performance and comparison, and marketing performance. While looking into best data visualization practices, we will also examine dangers and tainted influence using graphs.

Keywords: data visualization; graphs; geographical map; spider web map; funnel graph

JEL Codes: B12; C61; Y10


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Full text: PDF (English)

To cite this article: Manahilova G. (2023). Data visualization best practices. Entrepreneurship, 11 (1), 41-47 DOI: 10.37708/ep.swu.v11i1.4