Tamir Rozental


The article was written as part of a study that focused on the public perception of corporate social responsibility in Israel. Israel is a relatively young country operating in the world market and multiple mega-corporations have a major impact on its local production, its currency value and the formation of the labor market of its residents. The goal of the study is to bring a better understanding of CSR effect, to improve both the implementation and the volume of social activities, as a beneficial action for both the society and the corporation.

The article describes the public perception that the Israeli public has regarding the corporate social responsibility of mega companies in Israel, according to a demographic cross-section that includes ages, education, income, size of locality and more.

Keywords: corporate social responsibility; public perception; Israel; education; ages; occupation; gender 

JEL Codes: A130


Barkai, T. (2008). Neo-Liberalism in Zionist Translation: Social Responsibility of Businesses in the Mirror of the Social Struggle for Israeli Identity. Theory and Criticism, 33, 45-71. (In Hebrew language)

Carasco, E.  F. & Singh, J. B. (2003). The Content and Focus of the Codes of Ethics of the World's Largest Transnational Corporations. Business and Society Review.

Kreizler, H. (2005). We Contributed in the Office – On the Relationship between Social Responsibility of Businesses and Government Regulation in Israel. Tel Aviv University. (In Hebrew language)

Kuvaas, B., Buch, R., Gagné, M., Dysvik, A. & Forest, J. (2016). Do you get what you pay for? Sales incentives and implications for motivation and changes in turnover intention and work effort. Motivation and Emotion, 40, 667-680. https://doi.org/10.1007/s11031-016-9574-6

Reichel, A., Gidron, B. & Gamliel, S. (2000). Social Responsibility of Businesses in Israel. Beersheva: Israeli Center for Research of the Third Sector, Ben Gurion University of the Negev. (In Hebrew language)

Shamir, R. (2007). Private Market and Public Pressure: On the Shaping of the Concept of the Social Responsibility of Corporations. (In Hebrew language)

Toledano, R. (2003). Social Responsibility of Businesses as a Brand and Component in the Culture of the Organization of Israeli Corporation, Master Thesis, Haifa University. (In Hebrew language)

Zhu, Y. Q., Gardner, D. G. & Chen, H. G. (2018). Relationships between work team climate, individual motivation, and creativity. Journal of Management44(5), 2094-2115.‏

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of teaching in travel & tourism17(4), 254-268.‏

Full text: PDF (English)

To cite this article: Rozental T. (2023). The influence of public demographics in Israel on the perception of CSR of mega companies. Entrepreneurship, 11 (1), 98-107 DOI: 10.37708/ep.swu.v11i1.8