CHARACTERISTICS OF DIGITAL ENTREPRENEURSHIP
Anny Atanasova
Abstract
The result of digitization’s rapid entry in all spheres of the entrepreneurship business is the change of the traditional business functionalities. Companies are starting to implement new business models inherent in the digital environment along with established ones. The digital transformation of the business increases its potential and opportunities for expanding the domestic and foreign markets, facilitates communication with customers, and creates prerequisites for business growth. Digital entrepreneurship is distinguished by some more essential characteristics that outline its essence and reveal its clear advantages. The article aims to reveal the characteristics of digital entrepreneurship in a theoretical and practical aspect.
Digital entrepreneurship is considered in terms of its relationship with the digital economy, the degree of digitization of processes, scope, growth opportunities and access to markets. It is also characterized by the implementation of business without space-time limitations, the continuous introduction of new digital means facilitating communications with customers and counterparties, various business activities and the implementation of new business models. Changes in competition and consumer behavior, as well as the opportunities this entrepreneurship provides for creativity and innovation, are also highlighted as important features. Competition and consumer behavior changes, as well as the opportunities this entrepreneurship provides for creativity and innovation, are also highlighted as important features. The importance of such features as the need to change the mindset of entrepreneurs and customers and special training of human resources to use digital technologies is emphasized.
In a practical aspect for the construction of digital entrepreneurship, the results of an approbation study of some aspects of digital entrepreneurship are presented.
Keywords: digital transformation; digitization; digital entrepreneurship; characteristics
JEL Codes: L20; L26; M19
REFERENCES
Autio, E., Nambisan, S., Thomas, L. D. W. & Wright, M. (2017). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic Entrepreneurship Journal, DOI: 10.1002/sej.1266. https://www.researchgate.net/publication/318405429
Battisti, S. & Brem, A. (2020). Digital entrepreneurs in technology-based spinoffs: an analysis of hybrid value creation in retail public-private partnerships to tackle showrooming. Journal of Business & Industrial Marketing, https://doi.org/10.1108/JBIM-01-2020-0051.
Boyko, I. P., Evnevich, M. A. & Kolyshkin, A. V. (2017). Enterprise economy in the digital age. Russian Journal of Entrepreneurship, 18(7), 1127-1136, https://doi.org/10.18334/rp.18.7.37769
Ghosh, S., Hughes, M., Hughes, P. & Hodgkinson, I. (2021). Corporate Digital Entrepreneurship: Leveraging Industrial Internet of Things and Emerging Technologies. In: Digital Entrepreneurship. Impact on Business and Society. 2021. Springer Nature Switzerland AG,183-208, https://doi.org/10.1007/978-3-030-53914-6_1
Göcke, L. & Weninger, R. (2021). Business Model Development and Validation in Digital Entrepreneurship. In: Digital Entrepreneurship. Impact on Business and Society. 2021. Springer Nature Switzerland AG, 71-86, https://doi.org/10.1007/978-3-030-53914-6_1
Gohmann, S. F. (2010). Institutions, Latent Entrepreneurship, and Self–Employment: An International Comparison. Entrepreneurship Theory and Practice, 36(2), 295-321, https://doi.org/10.1111/j.1540-6520.2010.00406.x
Dashkov, L. P. & Repushevskaya, O. A. (2019). The impact of digital transformation on business. Вестник на руския университет на кооперациите, 4(38), 40-45, file:///C:/Users/user/AppData/Local/Temp/vliyanie-tsifrovoy-transformatsii-ekonomiki-na-predprinimatelstvo.pdf
Dudin, M. N. & Omarova, Z. K. (2019). Digital entrepreneurship in the area of services and trade sector: essence, aims, tasks, evaluation of economic benefits. CITISE, 1(18), https://ma123.ru/wp-content/uploads/2019/03/Дудин-М.-Омарова-З.К.-Цифровое-предпринимательство.pdf
Hull, C.E., Hung, Y.T.C., Hair, N., Perotti, V. & DeMartino, R. (2007). Taking advantage of digital opportunities: A typology of digital entrepreneurship. International Journal of Networking and Virtual Organizations, Vol. 4 No. 3, 290-303, https://www.academia.edu/15460068/Taking_advantage_of_digital_opportunities_a_typology_of_digital_entrepreneurship
Kooskora, M. (2021). The Role of an Entrepreneurial Mindset in Digital Transformation Case Study of the Estonian Business School. In: Digital Entrepreneurship. Impact on Business and Society. Springer Nature Switzerland AG, 143-164, https://doi.org/10.1007/978-3-030-53914-6_1
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L. & Spitzer, J. (2019). Digital entrepreneurship. A research agenda on new business models for the twentyfirst century. International Journal of Entrepreneurial Behavior & Research, Vol. 25, No. 2, 353-375, https://www.researchgate.net/publication/327808028_Digital_entrepreneurship_A_research_agenda_on_new_business_models_for_the_twenty-first_century
Kyurova, A. (2022). The digital transformation and its impact on small and medium-sized enterprises. Entrepreneurship, 10 (1), 7-18, DOI: 10.37708/ep.swu.v10i1.1
Lobanova, Z. I. (2019). The development of the enterprise as a factor for increasing the competitiveness of the company. Journal of Khabarovsk State University of Economics and Law, 3(101), 52–58, https://cyberleninka.ru/article/n/razvitie-tsifrovogo-predprinimatelstva-kak-faktor-povysheniya-konkurentosposobnosti-firmy/viewer
Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship Theory and Practice, DOI: 10.1111/etap.12254,https://effectuation.org/hubfs/Journal%20Articles/2017/06/Nambisan-2016-Entrepreneurship_Theory_and_Practice-1.pdf
Richter, C., Kraus, S., Brem, A., Durst, S. & Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management. 26(3), 300-310, https://am.booksc.org/book/66703630/3e5ba1
Samara, G. & Terzian, J. (2021). Challenges and Opportunities for Digital Entrepreneurship in Developing Countries. In: Digital Entrepreneurship. Impact on Business and Society. Springer Nature Switzerland AG, 283-302, https://doi.org/10.1007/978-3-030-53914-6_1
Smailhodžić, E. & Berberović, D. (2021). Digital Creativity: Upgrading Creativity in Digital Business. In: Digital Entrepreneurship. Impact on Business and Society. Springer Nature Switzerland AG, 165- 182, https://doi.org/10.1007/978-3-030-53914-6_1
Soltanifar, M. & Smailhodžić, E. (2021). Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud-Enabled, and Platform-Centric Business Activities: Practical Implications and the Impact on Society. In: Digital Entrepreneurship. Impact on Business and Society. Springer Nature Switzerland AG, 3-22, https://doi.org/10.1007/978-3-030-53914-6_1
Stavrova, E., Zlateva, D. & Vladov, R. (2018). Ethical aspects of digital marketing in the context of online banking. In: Digital revolution in the cultural and social processes, University Publ. House „Neofit Rilski“, Blagoevgrad
Song, D. & Wu, A. (2021). Pursuing International Opportunities in a Digitally Enabled World, In: Digital Entrepreneurship. In: Digital Entrepreneurship. Impact on Business and Society. Springer Nature Switzerland AG, 265-281, https://doi.org/10.1007/978-3-030-53914-6_1
Ustinova, N. G. (2019). Digital economy and entrepreneurship: problems of interaction. SSSEU journal, 3 (77), Saratov State Socio-Economic University.
Zaheer, H., Breyer, Y. & Dumay, J. (2019). Digital entrepreneurship: An interdisciplinary structured literature review and research agenda. Technological Forecasting & Social Change, Volume 148, November 2019, https://fardapaper.ir/mohavaha/uploads/2021/06/Fardapaper-Digital-entrepreneurship-An-interdisciplinary-structured-literature-review-and-research-agenda.pdf
Zaytseva, A. S. (2021). Vliyanie tsifrovyh kompetentsiy subektov malogo i srednego predprinimatelstva na razvitie biznesa [The impact of digital competencies of small and medium-sized businesses on business development]. Ekonomika, predprinimatelstvo i pravo, 11 (2), 313-322. doi: 10.18334/epp.11.2.111640
Zlateva, D. (2021). Big data world and the new marketing horizons. Revista Inclusiones, vol. 8, 519-535, http://revistainclusiones.com/carga/wp-content/uploads/2021/03/36-Zatleva-VOL-8-NUM-Esp.-AbrJun-Cristian-Daniel2021INCL.pdf
Zlateva, D. (2019). Digitalization of marketing communications, University Publishing House "N. Rilski", Blagoevgrad.
Full text: PDF (English)
To cite this article: Atanasova A. (2022). Characteristics of digital entrepreneurship. Entrepreneurship, 10 (2), 7-21 DOI: 10.37708/ep.swu.v10i2.1
