AREAS FOR IMPROVEMENT OF BUSINESS MODELS OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATIONS
Kostiantyn Zavrazhnyi
Abstract
The article provides the analysis of the features of economic business models and the suggestions for their improvement. The O. Osterwalder and Y. Pigneur’s business model was further developed in terms of expanding its structural elements and highlighting the “Technology” block, which allows to specify the business digitalization processes (which are necessary in modern business conditions) as well as to present an integrated structure of interconnected components, clearly demonstrate the directions and types of changes of the existing business model and more clearly define the competitive advantages of the enterprise in the market. Possible software products for automating business processes of industrial enterprises are identified.
Keywords
communication business processes, industrial enterprises, digital transformation, software programs
JEL Codes: M 15
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