ETHICS AND MODERN ENTREPRENEURSHIP
Maria Kicheva – Kirova
Stoyan Kirov
Abstract
The entrepreneurship is based on an individual or a group initiative. It aims a profit within the range of socially approved norms and values. At the same time, entrepreneurship is a culture of economic behavior, values and above all, a way of thinking. There are conflicts sometimes between the individual and the group interests of entrepreneurs.
In other cases, the conflicts of interest are between entrepreneurial and public interests. For this reason, the problem of social responsibility of entrepreneurs is actual. The existing quantitative measures for entrepreneurship - profitability and qualitative ones - efficiency, measure the economic result of the business.
Sometimes more important are the public measurements - a contribution to the development of a democratic society; the market economy (through competition); ownership, middle class creation; increasing employment and regional economic development. However, the role of the entrepreneurs in building and promoting the values and culture of entrepreneurship in the society is indisputable.
Keywords
entrepreneurial ethics, entrepreneurship, market ethics, managerial ethics
JEL Codes: L26
References
Avramov, R. (2007). Communal Capitalism. From the Bulgarian Business Past. Bulgarian Science and Culture Foundation
Crafts Act, 2008
Dracker, P. (1992). Innovation and Entrepreneurship. Publishing house Hr. Botev, Sofia
Koev, Y. (2015). The Entrepreneurial Idea. Review and Reinterpretation. Steno
Small and Medium Enterprises Act, 2008, www.lex.bg
Todorov, K. (2011). Business Entrepreneurship. BARMP
Union of Free Entrepreneurs - Materials, 2007, www.lex.bg
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