CHARACTERISTICS OF BENCHMARKING IN TOURISM
ILINKA TERZIYSKA
VYARA KYUROVA
Abstract
Benchmarking is one of the most efficient methods for improving the performance of companies and destinations. This paper discusses the different forms it may take and places a special focus on the specifics of benchmarking in tourism, outlining the opportunities it provides and the tools that can be applied.
Key words
Benchmarking, Tourism, Competitiveness
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