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BENCHMARKING AS AN INNOVATIVE APPROACH TO DEVELOPMENT OF COMPETITIVE PRODUCTS IN BUSINESS

DESISLAVA PAVLOVA

 

Abstract

This article aims to reveal the potential of benchmarking, the specifics of its implementation in various sectors of the economy and the unknown possibilities of this innovative management approach. The study will look at the theoretical aspects of the comparative analysis in policy-making and implementation of decisions and practical aspects applied by leaders in the field.

 

Key words

Benchmarking, Wine Regions, Competitiveness

 

References

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Терзийска, Ил., В. Кюрова. 2013. Особености на бенчмаркинга в туризма, Предприемачество, година 1, ЮЗУ „Неофит Рилски“, Благоевград

Чиприянов, М. 2008. Продуктово-ориентираното бенчмаркинг изследване, Диалог, 3

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https://bg.wikipedia.org/wiki/%D0%A1%D1%80%D0%B0%D0%B2%D0%BD%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%BD_%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7_(%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82)#cite_note-1

http://tuj.asenevtsi.com/EFQM/EFQM26.htm

https://en.wikipedia.org/wiki/Benchmarking

 

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