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COMPETITIVENESS OF DAIRY PRODUCTS’ BUSINESS

IOANNA DIMITRAKAKI

 

Abstract

The Greek industry of dairy products is characterized from a high degree diversification from all the companies because the cost of production and operating hasn’t very big differences between in companies. But the intensity of competition between in companies is increased from the big width of products as a result the differentiation between of companies. Consequently, is more easily perceptible the fact that the modern era is characterized from the rapid and continuous research new innovations, the survival and progress of dairy industries depends on how competitive and how competitive can happen. This means that a non – competitive dairy industry will have a difficult place and future in economic and social environment.

 

Key words

Competitive, Competitiveness, Competitive Advantage, Dairy Products, Business Productivity

 

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