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THE ROLE OF INNOVATION AND CREATIVITY AS KEY FACTORS FOR THE DEVELOPMENT OF SOCIAL ENTREPRENEURSHIP IN BULGARIA

Nadezhda Petkova

Abstract

Social entrepreneurship is a comparatively new phenomenon in the sphere of economics not only in Bulgaria, but in the world as a whole. This is the reason why the research on its development in time as well as the problems connected to it are of a great importance. Innovation and creativity are one of those terms that are often related to entrepreneurship as a whole and moreover with social entrepreneurship. In actuality the aim of this paper is to track and evaluate in certain terms the relationship between innovation and creativity as key factors needed for the development of social entrepreneurship in the future. Some of the used methods include: comparative and theoretical method; adaptive methodology, deductive-empirical method and statistical-analytical method.

 

Keywords

social entrepreneurship; innovation; creativity

 

JEL Codes: A10

 

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