SPECIFICS OF ENTREPRENEURSHIP IN THE FIELD OF CULTURAL AND CREATIVE INDUSTRIES
Raya Madgerova
Vyara Kyurova
Abstract
The paper explains the role of the cultural and creative industries and entrepreneurship in this area for the development of the economy and society. The views of various authors on the definition of cultural entrepreneuraship are presented. Particular attention is paid to existing classifications of the cultural and creative industries. The following are the most important specific features of entrepreneurship in the cultural and creative industries: it unites the economic system (business) and the spiritual (culture and creativity) as a whole; in the center is always the artist and his/her product; it is innovative; one of the main sources of funding for culture and art; availability of a wide variety of individual artists and cultural institutions, depending on the type of products created; depending on the goals, it manifests itself as business and social entrepreneurship. It is pointed out that entrepreneurship in the sector is particularly strong in small and medium-sized enterprises and their integration into entrepreneurial networks is of great importance for their competitiveness.
Keywords
cultural and creative industries; business; cultural entrepreneurship; features
JEL Codes: L26
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