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THE STRATEGY FOR NEW PRODUCTS – AN IMPORTANT
CONDITION FOR THE DEVELOPMENT OF
COMPETITIVENESS ENTERPRISES

Ioanna Dimitrakaki

Abstract

The specific article refers to the process for the production of new products. In an era that the economic crisis in Greece has limited the available resources of enterprises, it is particularly useful and essential for an enterprise to produce products that will be efficient to improve the competitiveness in order to be able to remain in its position in the market. For this reason, the enterprises should have the potential to create new products and services so that they identify new parts in new markets and changes in the consumers’ profile and behavior. A successful new product is due to the existing ideas which originate either from internal either from external sources related to the production, or suitable promotion time and suitable commercial and economic policy that the enterprise should have.

Keywords

new product; competitiveness; production; models; variables; risk; success

JEL Codes: L26

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