Managers have to be able to communicate effectively in organizations among many different functions. Managerial abilities depend on a great extend to how leaders perform communication practices within the organizations. Organizational success to a large scale is connected with horizontal or vertical communication. Thus, communication is seen as a tool to convey messages and at the same time as a tool that provokes organizational change. Not only can the lack of communication prevent an organization from achieving its business goals but also not appropriately addressing the employees as well. Last but not least, organizations are expected to improve their communication flows. Taking these main issues into account, the presented work outlines the role communication plays in organizations. The crucial ability to transmit messages taken out of business purposes is a central focus viewed not only in the present paper but it is expected to become more and more influential, as it can be further seen through social communication, communicative values and communicative practices in organizations.


communication, organization, management, communication change in organizations

JEL Codes: D23, D83, L20


Barmeyer, C. & Mayrhofer, U. (2008). The contribution of intercultural management to the success of international mergers and acquisitions: An analysis of the EADS group. International Business Review 17 (2008) 28–38
Bennebroek Gravenhorst, K.M., Werkman, R.M. and Boonstra, J.J. (1999), “The change capacity of organisations: general assessment and exploring nine configurations”, In Munduate, L. and Bennebroek Gravenhorst, K.M. (Eds), Power Dynamics and Organisational Change, EAWOP, Leuven.
Bratton, J. and Gold, J. (2012). Human Resource Management: Theory and Practice (5th edition), Basingstoke Palgrave: Macmillan
Byers, P.Y. (1997). Organizational communication. Allyn & Bacon
Champy, J. and Nohria, N. (1996). Fast Forward: The Best Ideas on Managing Business Change, Harvard Business Review Book Series, Boston, MA
Goleman, D. (1996). Emotional Intelligence, London: Bloomsburry
Hambrick, D. C. (2010). Top management teams, In Bournois, F., Duval-Hamel, J., Roussillon, S. and Scaringella, J.L. (Eds), Handbook of Top Management Teams, Palgrave Macmillan, London, pp. 23-30
Hedman, E. and Valo, M. (2015). Communication challenges facing management teams”, Leadership & Organization Development Journal, Vol. 36 Issue: 8, 1012-1024
Heracleous, L. (2002). The contribution of a discursive view in understanding and managing organisational change”, Strategic Change, Vol. 11 No. 5, pp. 253-62
Hill, Laura (2013). Overcoming the ten most common barriers to effective team communication. In Podiatry Management, 03/2014, 141-148
Hyczynski. Andrzej and Buchman, David (2013). Organizational behavior. London: Pearson
Kiryakova-Dineva, T., Hadzhipetrova-Lachova, M. (2017). Intercultural management – main aspects and perspectives for the business practice of organizatinos. In: Entrepreneurship Journal, Volume V (1), pp. 97-105
Kotter, J.P. (1996). Leading Change, Harvard Business School Press, Boston, MA
Lasswell, Harold (1948). The Structure and Function of Communication in Society. The Communication of Ideas. New York: Institute for Religious and Social Studies
Littlejohn, ‎ Stephen W., Karen A. Foss (editors) (2009). Encyclopedia of Communication theory. California: Sage Publications
Martin, John and Fellenz, Martin (2010). Organizational behaviour and management. Andover: Cengage Learning
Meyer, J.P. and Allen, N.J. (1997). Commitment in the Workplace: Theory, Research and Application. Thousand Oaks, CA: Sage Publishers
Mumby, Dennis K. (2013). Organizational communication: a critical approach. Thousand Oaks, CA: Sage Publications
Pearce, W. B. (2007). Making social worlds: a communication perspective. Blackwell Publishing: Malden, MA
Schweiger, D. and Denisi, A. (1991). Communication with employees following a merger: a longitudinal experiment”, Academy of Management Journal, Vol. 34 No. 1, pp. 110-35
Stetter, Stephan (2015). The Politics of De-Paradoxification in Euro-Mediterranean Relations: Semantics and Structures of ‘Cultural Dialogue’. Mediterranean Politics, Vol. 10 (3), 331–348
Stevenson, Angus. (2010). The Oxford Dictionary of English. Oxford: Oxford University Press
Virany, B., Tushman, M.L. and Romanelli, E. (1992). Executive succession and organization outcomes in turbulent environments: an organization learning approach, Organization Science, Vol. 3 No. 1, pp. 72-91
Wim J.L. Elving, (2005). The role of communication in organisational change, Corporate Communications: An International Journal, Vol. 10 Issue 2, pp. 129 – 138

Full Text: PDF (English)